There are many obvious reasons to clean your carpets. Dirt and dust, for one. Appearance being another. Extending the life of your carpets is yet another, but those are just the tip of the iceberg. If you really want to do it right, you need to have your carpets cleaned professionally. Why? Let’s delve into some of the reasons and the benefits, and along with way we’ll weigh both of those against the cost. Start with the hidden benefits of the kind of deep cleaning that only professional carpet cleaning companies company can do. Professional level cleaning removes dust mites, bacteria and a wider array of allergens, and this in turn will help improve the health of you and your family. Dirty carpeting can hinder airflow within your home, and this can be especially deleterious to those who have asthma, allergy issues and so on. Can you put a price on being less likely to get colds, flu and other related maladies, or on being able to work at home safely if that’s the case? Nope, didn’t think so. Dirt and dust can cause nasty odors over, too, making your home an unpleasant place to live rather than a sanctuary.They can also affects the feel of the carpet beneath your feet. A dirty carpet feels flat and rough, regardless of how much padding you put underneath it. Cosmetics are yet another reason, but once again there’s more going on beneath the surface than there seems to be in this area, both literally and figuratively. Over time, dirt and dust causes fibers to become matted as they build up, and this starts to tear away at the fibers and make the carpet look old and worn, even if it’s on the newer side. Stain and spot removal is important, too, especially if you have a lot of foot traffic in your home. The simple fact is that your carpets will look better for longer if you have them cleaned professionally—that’s just a fact, especially over time. Which plays right into the arguments about the cost of professional cleaning. Some people will tell you it’s too expensive, or not worth the extra cost. Simply put, that’s usually nonsense. Quality carpets cost money, and not maintaining them is basically a neglectful way to flush away money. Also, some carpet companies require regular cleaning as part of their warranty, so that’s yet another reason to buy in on a pro. This is especially true if the carpets were installed professionally, so not having them cleaned the same way is basically a “penny wise, pound foolish” kind of argument. There’s also a lifestyle benefit. If you entertain regularly, have guests or kids coming in and out all the time, a professionally cleaned carpet will create a better impression and make people happy to visit and stay a while. It’s hard to put a price on that kind of benefit, but if you want it then you need professional carpet cleaning as part of the requirement package. The level of professionalism displayed by the carpet company is another hidden benefit that may not be instantly obvious, but it does exist in spades. Professional carpet cleaners can spot issues in your flooring or the placement of your rugs, for instance. They can also give you a much more accurate idea of how long they’ll last, when they should be replace and what kind of replacements would be best for you, your family and your individual lifestyle. All of which doesn't just justify using a carpet cleaning service--it makes it close to essential.